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Course
Introduction to Content Marketing (CM1)
$199.00
Content Marketing Certification
Introduction to Content Marketing (CM1)
Content marketing is now an established discipline, yet rapid developments mean the industry is always evolving and shifting. Get an overview of content marketing to prepare for the certification. Receive a printed copy of The Content...
Brand Storytelling (CM2)
$299.00
Content Marketing Certification
Brand Storytelling (CM2)
The power of storytelling lies in creating connections and communicating ideas. Learn how to bring your brand to life through telling stories about your company, customers, and much more. Available only with Content Marketing Certification,...
Creating Effective Thought Leadership (CM3)
$299.00
Content Marketing Certification
Creating Effective Thought Leadership (CM3)
When people see you as a leader online, it helps build your brand authority. Fortunately, there are many different ways to help grow your thought leadership. Available only with Content Marketing Certification, not as a stand-alone...
Using an Editorial Calendar (CM4)
$299.00
Content Marketing Certification
Using an Editorial Calendar (CM4)
What if you had clear visibility into the pipeline of upcoming content across your organization? Learn what an editorial calendar is and how you can use it to make your content marketing more effective. Available only with Content Marketing...
Running an Effective E-Newsletter (CM5)
$299.00
Content Marketing Certification
Running an Effective E-Newsletter (CM5)
Even as social media has exploded and new channels proliferate, email remains a winning channel for engagement and conversion. Learn why email newsletters work and how you can create and sustain an effective one. Available only with Content...
Growing an Audience (CM6)
$299.00
Content Marketing Certification
Growing an Audience (CM6)
From organic to paid methods, this course covers the why and how of expanding your reach. Learn how to grow an addressable audience, a group of customers and potential customers who want to hear from you. Available only with Content Marketing...
Assessing Content Marketing (CM7)
$299.00
Content Marketing Certification
Assessing Content Marketing (CM7)
You should always be evaluating if your content is inspiring the actions you'd like it to. Learn how to measure whether your content marketing is getting the right results. Available only with Content Marketing Certification, not as a...

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