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Content Marketing Certification

Brand Storytelling (CM2)


Description
The power of storytelling lies in creating connections and communicating ideas. Learn how to bring your brand to life through telling stories about your company, customers, and much more.

Available only with Content Marketing Certification, not as a stand-alone course.

© Content Science

55 mins | SCORM | csa@content-science.com
Content
  • Defining a unique brand viewpoint
  • Module 1
  • Architecting storylines
  • Using persuasive techniques
  • Assignment 1
  • Module 2
  • Experimenting with story formats
  • Making your employees the heroes of your story
  • Assignment 2
  • Module 3
Completion rules
  • All units must be completed
Prerequisites